Digital Analytics with Google
29/11/2017 – 13:00 – 16:15 – L501 – bloco B – Capacidade 32 pessoas
Abstract: Introduction to concepts of digital analytics, devices that are being tracked and concept of European cookie law which is strongly connected with digital tracking. Secondly students will work in Google Analytics service, I provide a real account with data and I show step by step how digital analytics works and how students can use it. Further reading: https://analytics.google.com/analytics/academy/
Log File Analysis with Spreadsheet
01/12/2017 – 12:45 – 16:00 – L501 – bloco B – Capacidade 32 pessoas
Abstract: Gathering and analysing data left by internet users in server file logs. In the beginning I’ll show what is inside this file, how students can get data from it and transform it into spreadsheet. Secondly students will only focus on data left by search engine crawlers and I show how to create pivot tables and get some knowledge from this data. My concept of these workshops is based on this method: https://builtvisible.com/log-file-analysis/